Toy manufacturer Haba buries children’s brand Jako-o

Jako-o, a mail-order brand beloved mostly by parents of young children, was the subject of grand aspirations from the toy maker Haba not too long ago. But the end has arrived and not the anticipated international growth.

Most families with small children were aware of the news that toy maker Haba is ending its Jako-o brand. The corporation with headquarters in Bad Rodach (Coburg district) declared on Tuesday that the division will no longer have a future as a result of ongoing economic issues. “The family-owned company will continue to concentrate on the two core segments Haba and Haba Pro in the future in order to be able to meet the challenges of the future.”

The firm has so far run an online store and mail order operation under the Jako-o name, offering a specific selection of children’s and infants’ apparel, shoes, toys, and furnishings.

According to the statement, the Haba Familygroup is presently experiencing the largest restructuring in its more than 85-year existence. The family-owned business had previously made the decision to “make massive staff cuts” public by mid-July. The business hasn’t yet released any information, though.

The executive staff of the Upper Franconian toy factory has previously undergone a restructuring. According to a statement from the firm, “difficult economic conditions as effects of the Covid pandemic massively” affected it. The business had made bold expansion announcements only a few years prior. The Haba Familygroup estimates that the firm employs about 2000 workers.

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